Mack B. Rhoades, IV
Vice President and Director of Athletics
Mr. Mack B. Rhoades, IV, was named as Baylor’s vice president and director of athletics in July 2016. Since his arrival, he has led national searches for eight head coaching positions, including two head football coaches and, most recently, women’s basketball head coach Nicki Collen, soccer coach Michelle Lenard, and baseball coach Mitch Thompson. His vision of Preparing Champions for Life seeks to enrich the student-athlete experience through academic achievement, athletic success, character formation, and spiritual growth. He has assisted University leadership in a campus-wide effort to enhance Title IX education and student safety and has directed key initiatives, including a comprehensive student-athlete development program (Baylor Built) and a master plan for future facilities. He was instrumental in securing the largest current gift in Baylor history, a $100-million gift for the new Paul and Alejandra Foster Basketball Pavilion. In addition, he has spearheaded the Fudge Development Center, a $75-million facility that will house the daily operations of the football program. Mr. Rhoades was named 2019-20 Under Armour AD of the Year by the National Association of Collegiate Directors of Athletics (NACDA), as well as Sports Business Journal’s 2021 Athletics Director of the Year. Mr. Rhoades oversees the University’s 19 sport programs, accomplishing 24 Big 12 Championships and seven national championships during his seven years.
Mr. Rhoades graduated from the University of Arizona with a bachelor’s degree in health sciences and earned a master’s degree in athletics administration/sports management from Indiana University. He and his wife, Amy, have three daughters—Nicolette (husband Christian Santillán), Natalie (husband Andrew Charbine), and Noelle (husband Mason Schlotzhauer)—a grandson, Gerard, and a grandaughter, Gianna.
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