Mack B. Rhoades, IV

Mr. Mack B. Rhoades, IV was named as Baylor’s vice president and director of athletics in July 2016. He has earned two national AD of the year honors and led national searches for eight head coaching positions. His vision of Preparing Champions for Life seeks to enrich the student-athlete experience through academic achievement, athletic success, character formation, and spiritual growth. He has assisted University leadership in a campus-wide effort to enhance Title IX education and student safety and has directed key initiatives, including a comprehensive student-athlete development program (Baylor Built) and a master plan for future facilities. He was instrumental in securing the largest current gift in Baylor history, a $100-million gift for the Paul and Alejandra Foster Basketball Pavilion, which opened in 2024. In addition, he spearheaded the Fudge Development Center, a $89.6-million facility that houses the football program and opened in 2024. He is the chair of the College Football Playoff Selection Committee in 2025 and is in his second year of a three-year appointment on the committee. Mr. Rhoades was named 2019-20 Under Armour AD of the Year by the National Association of Collegiate Directors of Athletics (NACDA), as well as Sports Business Journal’s 2021 Athletics Director of the Year. Mr. Rhoades oversees the University’s 19 sport programs, accomplishing 27 Big 12 Championships and 11 national championships during his first 10 years.

Mr. Rhoades graduated from the University of Arizona with a bachelor’s degree in health sciences and earned a master’s degree in athletics administration/sports management from Indiana University. He and his wife, Amy, have three daughters—Nicolette (husband Christian Santillán), Natalie (husband Andrew Charbine), and Noelle (husband Mason Schlotzhauer)—two grandsons, Gerard and Giovanni, and two granddaughters, Gianna and Alma Rose.

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